The other major trend driving up the data traffic numbers is the consumption of mobile video content.

另一个主要的推动数据流量的全球趋势因素是移动视频内容消费。

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And, of course, another thing is very obvious: the science has evolved since 1992, with additional research on issues including the nutritional content of foods and food consumption patterns.

当然另一件是非常明显的：科学已经演变自1992年起用额外的研究议题包括营养含量的食品和食品消费模式。

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“In terms of digital content consumption,” the researchers concluded, “consumers have clearly moved beyond the trial stage.

“就数字内容消费而言，”调查人员总结道，“消费者已经在审判台上作出清晰的行动”。

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First, Apple added more traditional computing features of content consumption and creation to then smartphone functionality of email and limited internet browsing.

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Luckily, with advances in technology and analytics, for the first time media companies have an opportunity to get their arms around the problem of corporate-wide rights management thanks to integrated solutions which manage the content from point of consumption all the way through to royalty and partner payments to invoicing the end customer.

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Media companies must respond to radically different modes and methods of content consumption.

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